Video Becomes Commonplace

Video Becomes Commonplace

by Justin Tyme

In the realm of internet marketing, new techniques and approaches are latched onto with great verve and are the immediately flogged to death as the method gets watered down and abused. One thing that has managed to survive and thrive despite being misused by numerous marketers is the use of video in pre-launch campaigns.

The ability for marketers to quickly and cheaply product high quality promotional videos has become commonplace as the technology has become readily available. What used to take dedicated workstations to do can now be done on standard laptop computers.

What used to take professional film crews and high-end betamax recording cameras that cost tens of thousands of dollars can now be done for next to nothing. A Flip Cam or Kodak Zi8 can record hours of 720p, high definition video right inside a device not much bigger than a pack of playing cards. Even the mobile phone in your pocket may be able to record high definition video.

Powerpoint and Keynote are now prominent tools in the toolbox of the internet marketer who is turning out videos as products or for promotional purposes. The tools have the ability to take slides and add advanced animation and movement while at the same time being easy to use for just about everyone. In years gone by, graphical tricks were the domain of Hollywood for television and movies, now just about anyone can put these things together and place them on the internet.

Sound equipment has also become much more accessible. For live video it is advisable to use a lapel microphone to achieve the highest quality sound. The audio track can then be overlaid onto the video during the post-production editing stage. For screen captures or recorded presentations, a low cost headset or USB microphone will provide good quality digital sound.

To produce high quality videos for the internet, there is no need to have a multi-million dollar video suite any longer. A reasonably powerful computer and some tools from Adobe and Apple allow you to do high end professional video editing just like the Hollywood studios. In the lower end of the market, tools like Camtasia and Screenflow have been revolutionary in allowing people to record their own screen captures for education and promotional purposes.

All of these tools now make it possible for anyone with a reasonable camera or average computer to produce their own high quality videos. These videos can be used to tell stories or market products. When you add to it systems like YouTube, Vimeo and Viddler - the average person now has the means to create and widely distribute high definition video at their own leisure.

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